The new housing estate, Beijing haze. Not all trades and housing slump, many of them are being dragged down the industry. However, SMS advertising business but madly trendency and flood, now already.
“One day 20 housing text ads are considered less!” Have a 1390139 x x “cow”, a network company manager Mr. Yu every day is “real” text ads rampant.
According to the survey, the housing downturn, with low messages advertising business promotion of new “became a magic weapon”. Since the market, this text after new accounts for market share at least two 30% increased.
While nearly a week index of baidu keyword “spam messages” media attention increased 350%, users increased attention by 30%.
Phenomenon,
“One day 20 calculate less.”
“Low price, Olympic aquatic park, weekend special discount to surprise at 94 discount”, “every square metre straight 6000 yuan to buy sheet apartments, namely!!!!!!!!!! That live only 15 sets of changyang county” and “coming second opening, the peninsula can enjoy card in second opening wave”…
“Before receiving at least 1 every day, now text ads property is 20 all!” Mr. Yu slightly exaggerated to reporters about yourself.
Although not a complete data can display the text ads incremental property. But recently, perhaps most buyers will find more frequently, housing messages their mobile phones, anytime, anywhere, whether you need.
Netizens joked that the ability to judge a person by his house, check every received messages advertising frequency of property, “if one month less than 10, the thought of buying reciprocated.” dispel
In addition to ordinary text ads, recently the promotion started renewal, illustrated MMS advertising is a black horse quickly into advertising market, real estate and some high-end building.
statement
“It is cheaper to fancy.”
“Messages advertising effect is good, the main or fancy cheapness.” A well-known developers marketing director li told reporters that the housing slump and continue with market expectations, developers are pessimistic in advertising marketing budget significantly reduced. Nearly a month, in advertising, network advertisement, outdoor advertising, promotional budget annulus of two months before at least 30% more generally, some even higher.
Due to the low cost, and the text ads on the choice of customers in more accurate, and is therefore developers cluster. According to ms. Li, the company sold in Beijing dish has 5, the network advertising messages about 300,000 accompanying each dish, can use these resources according to their own needs.
“High-end projects generally do not only common text propaganda, large-scale residential use.” Ms. Li told reporters that at present the company’s three common housing project has finished giving the text ads, and new advertising marketing company only messages advertising budget.
“The brand publicity is minor, the most important is to attract buyers with a minimum of money buying.” Ms. Li said.
Reporters from many projects.following the subsequent marketing director, learned a market condition, main diagram text ads “cheap”.
Revelation, expenses
Covering 10 million people send MMS can save 18 million
“As long as five cents a text message.” Engaged in the text of the advertising business senior reporter zhang opened SMS advertising the mysteries of property. According to the introduction, most developers will play a million, little also, and messages are thousands of price will also according to the number of differences.
At present, the market price for the advertising messages every 4-5 cents, the price of advertising for MMS each 0.17 yuan – $0.25. Although MMS advertising costs are higher, but due to the big load of information, show more intuitive panxin breath, impact, also by the developer.
Nowadays, print “design + + delivery” comprehensive printing fee: $0.25 sheet, several folding 0.5 yuan/books, journals 1-2 yuan of/this. Over 100,000 calculation, 18 million yuan, MMS can save cost saving and ordinary message is three to five times the MMS.
HaoDuan disfavor “messages” loving rich
For messages advertising messages, Mr. Zhang, the company can choose to gender, city, or months spending, age, etc. Such super large dealer member, real estate owners, automobile owners and users of financial securities, catering and entertainment hotel member, etc. Among them, owner can divide brand, real estate prices, can be divided into areas of financial securities users of bank deposit can be divided.
Each developer and main content of text ads are the important node, such as the project opening, or promotion, etc.
According to understand, most developers select clients resources, SMS preference for bank deposits, in consumption reaches a certain level, and the owner of the customer luxury brands. But before the HaoDuan mobile phone is out of fashion.
However, a well-known messages related principal agent, says Mr Song at present a lot of original resource data such as false car maintenance resource is high-grade brand is not himself. This part of the “congenital deficiency” resource data about 10% of the total.
Unspoken rules, industry
Sending rate was discounted. Six or seven achievement
“Messages advertising industry has hidden rules.” Mr. Zhang revealed, although messages advertising is cheap, but the internal unspoken rules is unavoidable.
After a number of customers and developers selected by SMS messages, and finally deals cluster agency to provide a report, including the crowd, and send to send.
However, the specific hair how much, developers, not only to know. SMS agent, Zhang said by telephone, developers can customers to visit and quantity statistical so-called effect.
“The real sending rate can reach 60-70% is a general will send half.” In Mr. Zhang, even send out the message, customer resources are not completely reliable.
But according to the condition of anonymity SMS agential introduction, in many cities, mobile phone short message 2 three truth in advertising, sending rate lower is 40-50.
Unspoken rules, the developers
Not only good effect
“Effect is good, can sell the house will do.”
Reporters that developers clear messages advertising of so-called “rule”, but due to spend less money can receive certain effect, rarely delve into its development chamber of real number.
“If you spend 10 million yuan, can achieve the expected to visit us and volume, who will go for hair how much?” Have anonymity, said the developers, compared with itsclosure advertising messages advertising is now certain, is a natural phenomenon of advertising messages popular. Anyhow, “effect is good, can sell the house will do.”
Mr. Song text agent relevant principals, compared with before, after new new housing messages advertising accounts for increased market share at least two 30%.
He thinks, messages advertising is distinguished from other forms of advertising, and which is easy to access and to retain and other relatives, therefore the characteristics of congenital advantage.
Follow the operators
Send spam messages will be shutdown
For real estate developers crazy hair message harassing phone users, the reporter interviewed China mobile, China unicom and telecom operators to three. Mobile service says, if received for the same number of spam messages sent by customer, the user can call or send messages by the method.
For how to deal with this number, the operator said, customer will forensics, if true, according to send spam messages. Pressed for each other, whether move customer service says, will give downtime.
Report way
China mobile: “send indecency number * bad information content” to 10086999. Then, the user will receive a confirmation reply message of the report. The number of spam messages after report will soon be shielding
China unicom: report of the user, SMS service can call the customer service hotline telephone 10109696 10010 or complaints. Also can be transmitted to the allied SMS spam messages 10010010 report station
China telecom: can call 10,000 report, also can open telecom spam messages filtering service. Open mode for sending 1031 to 10610000, send to the client for 10610000 1032